Women in Business: Woman of the Year Award
Winner: Tara Bennett
Nominator: Her husband, Graham, people at Somerset Medical Center and various co-workers
Tara Lynn Bennett has been working at Open Road Auto Group since 2008, and is currently the Director of Advertising Communications, Agency Director.
She was hired with the responsibility of establishing an in-house advertising agency for the Open Road Auto Group, and within six months all eleven stores were moved in-house! With the support of Performance Advertising, Open Road has successfully launched nine more dealerships, and welcomed 2 new manufactures to their line-up.
As the Director of Advertising Communications, her current responsibility includes managing all marketing and media related initiatives for each of Open Road’s seventeen dealerships and nine automotive brands throughout New Jersey and New York. She maintains Open Road’s Annual Advertising budget on a corporate and dealership level, and places and negotiates all media buys for TV, print, radio, outdoor and digital.
There is no one else that is highly regarded and respected in her field by peers, colleagues, and media vendors.
Driving along roadways in Central Jersey, you've probably seen Tara's work on a giant billboards, as well as on air and in print!